The dentist

We check these with the state board, so a typo here will hold things up more than anything else on the form.

Full name and credentials

State licence number

Dental school

Year qualified

Continuing education in the last two years Training in what you actually perform is what counts. List management and marketing courses if you like — they just don't weigh anything here.

Other credentials (optional) Anything earned is welcome. Memberships you simply paid to join aren't credentials, so leave those out.

02

Standing and reviews

Reputation is judged locally, so a practice in a small town is measured against its town and never against a metro market. The compliance boxes are the ordinary housekeeping you already do.

Main review profile Wherever most of your patients actually leave reviews.

Compliance and regulatory standing

Licence current and in good standing in this state No open disciplinary or compliance action against the practice or any dentist here Infection control and sterilisation protocol current, with logs kept Radiography certification current for everyone who takes x‑rays Patient privacy policies and staff training current Professional liability cover current

Ordinary housekeeping, but we do confirm it — against public records where a state publishes them, and against the board in every case.

Disciplinary or compliance action in the last ten years?

None Yes, since closed or resolved

A closed matter you tell us about has never on its own lost anyone a listing. We'd just rather hear it from you than come across it.

Anything about that we should hear from you first (optional)

03

The practice

Practice name

Street address

Town

State

Phone

Website (optional)

Chairs

Dentists working here

Who owns the practice?

One dentist Partners A group or DSO Something else

Group ownership is fine. What we look for is continuity — the same dentist at the same address long enough to see their own work age.

At this address under current ownership since

04

What you do

Both halves get printed, and referring work out counts in your favour — patients read it as confidence, not as a gap.

What goes to a specialist

When you refer, who books the appointment?

We book it for the patient We give them the number Depends on the case

05

A first visit

This is the section a nervous patient reads first, so plain and specific beats polished. Leave it blank and the listing simply says to call the practice.

What a first appointment involves (optional) What's included, what isn't, and what the patient walks out with. Write it the way you'd say it on the phone.

Can a patient have that first appointment and stop there?

Yes, with nothing further expected There's a condition attached Not sure how to answer this

Whatever the answer, we print it beside the description rather than leaving a patient to find out in the chair.

06

Hours and access

Opening hours One line per day, including evening and weekend sessions. These print as you write them, so a patient can sort by them without calling.

How soon can an existing patient in pain be seen?

Same day Next working day Within 48 hours Longer than 48 hours

Answer for a normal week rather than a good one — we ask your front desk the same question.

After hours, who picks up?

The dentist, on their own number An on-call rota shared with other practices An answering service that pages someone on call Voicemail until the next working morning

All four get printed and none of them counts against you. Patients would simply rather know before a Saturday night than after one.

Typical wait for a new patient appointment

Getting into the building

Step-free entrance Accessible bathroom Chair transfers from a wheelchair Free parking Bus or train within walking distance Hearing loop or written prompts

Languages spoken by staff (optional) Only list a language if someone who works here speaks it. Translation apps don't count.

07

How you decide

This is the part patients care about most, so it's the part we read closest. Plain answers do better than polished ones.

Does the patient get the whole plan in writing before work begins?

Always For anything beyond a filling Not routinely

If it isn't routine yet, say so. It's the easiest thing on this page to change, and we'd rather talk about it than guess.

Where do you draw the line on treating early decay?

Second opinions and records

Is anyone here paid on treatment accepted or products sold?

Nobody Yes, some staff

Hygienists, coordinators, front desk, associates — any bonus tied to what gets sold. Answer it plainly; it's the one thing we always check.

08

Two questions

Two short ones. A sentence from a real week beats a paragraph of copy every time.

What happens when a patient can't afford the plan you'd recommend?

Describe a time you advised against treatment you could have billed

09

Declarations

Five quick confirmations and you're done.

Nobody at this practice is paid a bonus tied to treatment accepted or products sold. Patients receive the full plan in writing, and go through it with the dentist, before work begins. Records and x‑rays are released for a second opinion within one working day, without obstruction. I authorise you to verify my licence, education, standing and compliance record with the state board and any other public authority. Everything above is accurate today, and I'll write to you within 30 days if any of it changes.

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